Will Eagle

MARKETING STRATEGIST 

& AUTHOR

Words Will Eagle

Photography Geoffrey Butler
I had just moved to Los Angeles to work for Google. The whole team was getting on a bus to a three day glamping off-site south of San Francisco. And I was on the bus trying to get information from the head of our organization, because I was about to host a 200 person, two-day training event in New York the following week; there was a lot going on.

And I got to the site, and something snapped.

I hid in my little tent for two days. I couldn't leave. I didn't join any of the sessions. And when I finally had to go out to eat something, I was really on the edge, and the person working the event didn't respond how I wanted them to. And I literally lost it.

I turned to my boss in front of all of my colleagues and screamed, Why am I being held prisoner here!? So they put me in a cab and they sent me to a hotel by the airport. The next few days went by and I emailed my boss to apologize, and she said, Oh that was just an anxiety attack, my daughter has that.

Like many people, in my late 20s/early 30s, I realized that depression was a major thing that I had managed. But once depression was managed, anxiety came out, and I hadn't noticed. I thought that was just people being a bit worried about stuff. I didn't know what that meant; of course anxiety is much more talked about these days.
I started my career as a web developer at 18, and by 2002, I was going into the workforce after school. I had just missed the dotcom bust, so I knew all about Silicon Valley but I thought, I'll never be good enough to work there. Flash forward to me working on the west coast: I was the guy that they put in the room to solve things, I was traveling 75% of the time. I was doing really well. And I was like, This is wild. I can't believe it, I made it.

I loved it. I loved Google, but I did lose sight.

On my four year anniversary, almost to the day, I quit.
I didn't know what to do after that, because that was the logical conclusion to the plan I had set out for myself at age 18. So there I was, 38, and I was like, Now is the time to take some time off, to think about what's next.

Everyone says when you work for these big tech companies, when you leave you either join a startup, go on an Eat-Pray-Love, or write a book. So I did all those things in varying combinations. I tried a startup in Toronto, that didn't work. Tried one in New York working for Sean Parker, that didn't work. Then I moved back to Canada to live at my cabin. I ended up writing two books: ‘YouTube Marketing for Dummies’ and ‘Read This If You Want To Be YouTube Famous’. Then I took a quick co-author job of a YouTube For Kids book.

‘Get TikTok Famous Fast’ is my fourth book but it's technically my fifth project with the publisher, because there's a TikTok card game that's out now. I just got an email from the recruiter at TikTok. She said three copies of the game have arrived, and they've got people fighting over them; they're going to try and get this to be a corporate gifting idea. I'm excited to see what people's reactions are.
I have two thoughts in my head: How do I achieve financial freedom, and at the same time, What do I need to be creatively fulfilled? Am I doing the things that one has to do, but doing it so that I don't get too caught up? What am I doing creatively to be content? Am I caring about myself? I still struggle with some things, but I made a list of all the things that need to happen. And when I moved into this new house in May, that was the final step of a two year plan. I still wake up every day, and I'm happy I'm here. So happy I’m here.

Get TikTok Famous Fast now available here for order.


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